The so-called princess of crunk is quickly starting to look like a damsel in distress. While the much delayed 3-disc concept album ‘Fantasy Ride’ sounded like an interesting idea, initial buzz track ‘Go Girl’ was anything but impressive and failed to make an impact on the charts. Ciara’s official new (lead) single ‘Never Ever’ adopts a different approach by embracing a radio-friendly sound.
The song samples Harold Melvin & The Blue Notes’ ‘If You Don’t Know Me By Now’ – yep, the same one Simply Red had a mega-hit with.
Whether ‘Never Ever’ can get Ciara back in Billboard’s good books remains to be seen. Unfortunately, the WAPS verdict is not good – to our ears this bland semi-ballad sounds like little more than a Brandy cast-off.
What do you make of Ciara’s latest single?