How does one celebrate a cool brand’s centenary? Well, in Converse’ case you hire the hottest people from different musical backgrounds and hope for the best. Santogold, Pharrell Williams (N*E*R*D) and Julian Casablancas (The Strokes) got together and recorded ‘My Drive Tru’. It’s an eclectic catchy song, but it feels a bit patchy and simply tries too hard to be cool.
Anyway, you can download the song for free at Converse’ website and here’s the video which does look amazing and guess what, it’s totally ‘integrated’ with the print campaign – just what the client briefed in!